Dana on Marketing Messages: How to Host Client Events
An evening event is also a great format. You'd have one speaker—one very good speaker—on a topic that's sure to attract a large number of customers and prospects. Dinner or at least some refreshment is expected, but it need not be extravagant.
Two Parts Educational, One Part Social Elements
Separate from a typical "printer's open house," which is generally all social, a private customer event should provide educational content that your guests can't easily get anywhere else—and is best delivered in person.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
