Dana on Marketing Messages: How to Host Client Events
Offer a few sessions on specific topics that most customers can benefit from. Naturally, they have to relate to services and products you offer. If you have employees who are excellent and engaging public speakers on the topics you'll cover, by all means have them as your presenters.
However, if there are no natural presenters on your staff, go outside. There are many industry professionals to consider. Speaking fees vary (and are generally negotiable). Depending on your budget, you may prefer to have one or two of these industry "stars" at your event. Name recognition will help build your audience.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
