Dana on Marketing Messages: How to Host Client Events
There must be a solid social element to your event, and this is true for whatever format you choose. Print customers rarely get a chance to hang out with their peers, and your offering this very opportunity is a major promotional hook. If nothing else, give attendees time to mingle over lunch, dinner, or cocktails. Find creative ways to encourage their networking. Most won't want to attend an event that is 100 percent work and no play.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
