Dana on Marketing Messages: How to Host Client Events
I shouldn't have to say this, but I feel compelled: the event sessions must not be promotional. If they are, you'll alienate your guests.
Promote It Well or You'll Fail
Having the industry's top speakers at a luxury hotel, serving the finest cuisine and having fabulous giveaways for your guests will all be for naught if no one shows up.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
