Dana on Marketing Messages: How to Host Client Events
Promoting your customer event well is the single most important part of the entire process. This encompasses everything: planning the event with enough time to build interest and secure enough RSVPs, creating an event theme or 'brand,' developing an actual promotional strategy, assigning the promotional function to one person or a team, and securing partners who can help promote your event.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
