Dana on Marketing Messages: How to Host Client Events
A customer event is different from your average lunch-and-learn session, or similar educational offerings that many printers have. I'm talking about a special customer event that's as social as it is educational—maybe even more so.
Having spent roughly 10 years producing and emceeing print buyer conferences, boot camps, dinner events and networking sessions, I can tell you that hosting an occasional event for your customers will help you reap rewards that last a long time. And besides, print customers love a good party.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
