Dana on Marketing Messages: How to Host Client Events
Why Private Events?
Getting print buyers to attend a private event hosted by a printer is easier than getting them to cross the country for a national event. There are three good reasons for this: 1) cost, 2) convenience, and 3) workload issues.
Cost is always an issue. Print buyers are not typically C-suite employees. It's a challenge for them to get budget approval for national events that may be far from home. A private customer event produced by a printer is free for customers. That's a huge plus right there.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
