Dana on Marketing Messages: How to Host Client Events
The second advantage to a private event is that it's generally convenient for most of your customers. Printers often host the event at their own facility. Alternatively, some rent a venue that's close by. Since most print customers work with printers that are local, the venue will be convenient for customers.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
