Dana on Marketing Messages: How to Host Client Events
Finally, because print buyers' work is directly tied to production schedules that change with the wind, it's easier for them to attend a local printer's event than fly to a different state, which extends their time out of the office considerably. Asking one's boss for a day or half-day out of the office is a lot easier than asking for multiple days.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
