Dana on Marketing Messages: How to Host Client Events
Print buying staffs are smaller today than even a few years ago. The result is that many buyers work alone and find it difficult to get time off, even for work-related events.
What are my top three secrets for hosting a successful customer event? They are shaping the program itself, offering a good balance of educational and social content, and promoting it like there's no tomorrow.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
