How Long Is Long Enough?
One of the first things to consider when planning a customer event is the format, or how long it should last. You have choices. You can host a full-day event, a half-day, or an evening event—or any combination thereof. Producing a full-day customer event is a mountain of work and will require a dedicated staff member or more to manage it. Shorter events are recommended due to the sheer amount of effort (time and money) you'll pour into a whole day.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com