Dana on Marketing Messages: How to Host Client Events
The best way to approach this decision is to ask yourself this: What am I going to offer? Your event will be part educational, part social (see below). How much time will guests spend in educational sessions vs. socializing with peers?
A half-day event suggests there will be multiple educational sessions or product/equipment demonstrations—anywhere from two to five sessions feels right (though five sessions in a half-day is pushing it). My suggestion is to offer two or three 45-minute sessions during the course of a half-day event, which can work well in the morning or in the afternoon, when you can end the day with cocktails or other refreshments.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
