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Leading print service providers have already invested in Web-to-print, understanding the value it provides for customers to more easily and quickly place orders. Others have waited for clients to come forward with requests for such tools. Either way, the demand for customer storefronts is continuing to grow. Knowing how to sell and provide this service is becoming a necessity for printing businesses going forward. Not only does Web-to-print provide a solution for print shops to become more efficient, it also provides a platform for introducing and promoting new products or services to their existing customer bases.
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Stephanie Pieruccini
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