Workflow Automation: Software Budget Allocations

Marketing services and cross-media may not be the right path for everyone; however, many print service providers are finding value in investing in cross-media tools—allowing them to become a one-stop shop for all (or most) of their customers' media and marketing needs. Of the print service providers surveyed in January, only 22.2 percent are considering a cross-media solution, while 28 percent have cross-media software already in use. Cross-media software provides the toolset for print service providers to offer more complete services that meet their marketing customers' needs.