Intelligent Mail: To Wait or Not to Wait?

"The marketplace had to adjust to the requirement that the Postal Service put in place," Bennett notes. "The USPS didn't care how the industry got there. All they said was, 'If you're going to claim this discount, you'll have your mail pieces tabbed.' "

The Postal Service is stressing the value of the overall Intelligent Mail program, which goes beyond the barcode. Pritha Mehra, vice president of business mail entry and payments technologies for USPS, says Intelligent Mail is, well, more intelligent and more electronic, specifically with the submission of mailing information from the sender to the USPS.