Intelligent Mail: To Wait or Not to Wait?

"Part of the reluctance (to IMB) is that it's an investment for the industry to get there, because they have to change their process of affixing barcodes," Mehra notes. "It may require them to change the design of the envelope, or upgrade their printers. And full-service IMB requires capabilities to send information (to the USPS) electronically. It requires a lot of deliberation across the supply chain."