Intelligent Mail: To Wait or Not to Wait?

Mehra stresses that mailers need not make the switch to full-service, but must convert from Postnet to basic by May of 2011. Full-service constitutes much of the electronic information submission aspects of Intelligent Mail. In making the decision of choosing between the basic and full-service levels, Mehra suggests looking at the following criteria: cost, the value proposition for mailing clients and ramp-up time.