Intelligent Mail: To Wait or Not to Wait?

The $100,000 question is determining what level it becomes viable for a mailer and its clients to embrace basic-level Intelligent Mail as opposed to full-service. One printer that is eyeing basic IMB is VISOgraphic of Burr Ridge, IL. Randy Sloane, vice president, says the company's main consideration is whether it could recoup the cost associated with implementing full-service.