Intelligent Mail: To Wait or Not to Wait?

For Ripon Printers, the pride of Ripon, WI, IMB has not caught the fancy of its Standard Mail clients, according to Jerry Eiler, finishing technical engineer. In fact, Eiler sees many of the attractive IMB features in his current solutions.

"Since there is a lot of overhead in using full-service IMB, the returns just don't seem to justify the costs," he contends. "The Move updates come with a condition, and tracking still involves an additional fee. Besides that, use of drop ship—CoMail and CoPal are also drop ship mailings—has its own tracking reports." PI