Intelligent Mail: To Wait or Not to Wait?

Proceed with Caution

For starters, not everyone is a fan of IMB in its current form. One such person is Mary Ann Bennett, president of The Bennett Group, who consults printers and mailers on all matters regarding the mail stream and reaping maximum benefits. She has compiled a list of 10 reasons why mailers should delay implementing the full-service IMB, but also cautions that the implementation of IMB is "very fluid" and the information is subject to change.