Intelligent Mail: To Wait or Not to Wait?

Bennett's list is proprietary and will not be restated here in its full form (visit www.the-bennett-group.com for more information), but we'll look at a couple of talking points. Some of the major drawbacks to full-service IMB, according to Bennett, include:

• Mailers will need to invest money to participate at the full-service level, and it does not provide an ROI benefit.