Intelligent Mail: To Wait or Not to Wait?

"Right now, this is not mandatory," she says of full-service IMB. "The Intelligent Mail Barcode is fraught with problems on all levels. The financial risk is significant. There are major mailers in the country that have spent well over $1 million on trying to implement the full-service IMB. Imagine how long it's going to take for them to begin getting an ROI with the incentives that the post office is offering?