Intelligent Mail: To Wait or Not to Wait?

"This program has been flawed from the very beginning," she continues. "Most industry veterans are very concerned with what the Postal Service is doing. They think it could lead to the demise of the First Class mailers in the industry."

No Need to Rush

Bennett stresses that there are no repercussions associated with waiting to implement full-service IMB. She feels that many of the issues and bugs associated with it will have been worked out by the spring of 2011, and cites historical precedence that supports her wait-and-see philosophy: the 1991 barcode discount requirement of tabbing.