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In the mix, you may also hear the term "dynamic QR codes." In these cases, the QR codes themselves are not dynamic. The dynamics come on the front or back end of the process. On the front end, this refers to software that generates personalized QR codes. On the back end, it refers to processes that—once the user hits the landing page—generate different content based on data gathered from the user's phone, such as geography, time zone, and details on the make and model of the phone or the browser it is using.
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- Companies:
- Sir Speedy
- XMPie, a Xerox Company
Heidi Tolliver-Nigro
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