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Breaking into this market starts with something as simple as testing and tracking. While testing is a simple process, it is a necessary one, especially if the codes are created by the customer. One of the most basic mistakes clients often make is not properly coordinating between production and project management. As a result, the URLs to which the QR codes point can change from conception to implementation—and nobody remembered to update production.
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- Companies:
- Sir Speedy
- XMPie, a Xerox Company
Heidi Tolliver-Nigro
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