Value-Add for Printers : Make Money with QR Codes

The second basic value printers can offer is tracking. In some cases, marketers will set up a specific page just for QR code traffic. More often, QR codes will send people to other traditional or mobile pages. In order to determine how many of the hits came from the QR code (as opposed to people typing in the URL or clicking through from another source), printers will use the tracking functions of multi-channel marketing software (interlinkONE, XMPie) or free options like bit.ly or goo.gl. If choosing one of the free options, printers must be savvy about their choices, especially for long-term campaigns, since some URL shorteners (for instance, tr.im) have terminated services in the past, thus breaking links for unlucky users.