Value-Add for Printers : Make Money with QR Codes

As QR codes gain traction, marketers are beginning to want to brand them, as well. Adding branding and logos is possible because QR codes can be read even when they are slightly degraded. Some codes can be read even up to 30 percent degradation (although you won't want to go this high).

QR codes can be branded fairly simply, so this is another value that printers can offer. It is a matter of importing the QR and the logo into Photoshop, and overlaying the logo onto the QR code in a separate layer. You then resize the image and test the new code on different phones and with different readers. The branding is easy, but creating readability across a broad range of phones and browsers can be tricky. This is where the value comes in.