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Technology leaders have recognized for some time that QR codes will play an important role in print marketing. They have long been ubiquitous in South Korea and Japan as a standard response mechanism to marketing campaigns. Just as you would add an 800 number, a tear-out form or a URL, you can add a QR code as a way for people to respond. Because these codes are read by the cameras on mobile phones, people can respond to the offer instantly.
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- Companies:
- Sir Speedy
- XMPie, a Xerox Company
Heidi Tolliver-Nigro
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