Value-Add for Printers : Make Money with QR Codes

The extra effort can be worth it. As reported by Val DiGiacinto, vice president of sales with New York-based The Ace Group, during the "Mobile Marketing with QR Codes" session at Dscoop in February, QR codes show a 25 percent to 30 percent increase in usage when they are branded. Among well-known marketers branding their QR codes are Louis Vitton, Time and the NBA.