Value-Add for Printers : Make Money with QR Codes

Just One More Tool

Where QR codes really shine, however, are as part of an overall marketing campaign. In this, they are not monetized in the sense of "selling QR codes," but they do provide value as one more tool in the marketer's toolbox. Their value is determined by the overall success of the campaign and, if the QR code is tracked, the degree to which the code contributed to that success.