Value-Add for Printers : Make Money with QR Codes

The Ace Group (just acquired by DG3) recently produced two campaigns that illustrate the power of QR codes to take campaigns in an entirely new kind of value to marketers' promotion and advertising.

The first was a campaign for Calvin Klein. To promote a new line of Calvin Klein jeans, The Ace Group hung a QR code on a wallscape on New York's Houston Street with the words "See It Uncensored" across the top. Passersby could snap the code to view nude photos of Calvin Klein model Lara Stone.