Value-Add for Printers : Make Money with QR Codes

As intended, the content went viral and the social media component views gave the campaign a 36 percent lift. Total views topped seven figures.

In this case, it wasn't just the QR code that created value. It was the overall campaign for which the QR code served as the critical response capture device. Then it was plain old good marketing, including The Ace Group's tie-in to social media. "Social network integration played a vital role in our success," notes DiGiacinto. "We quickly hit our numbers once the Facebook and Twitter information got out."