Value-Add for Printers : Make Money with QR Codes

The second campaign was for Time Out New York last October. It was the magazine's annual "apartments" issue. Editorially, QR codes were used throughout the cover article, "Apartments 2010," which featured 100 of the hottest rental apartments in the five boroughs. The branded QR codes gave readers access to mobile-specific content designed to appeal to the interests of mobile New Yorkers.