Value-Add for Printers : Make Money with QR Codes

Ready for Blastoff

"Once QR readers become standard on smart phones, we'll see QR codes become ubiquitous," predicts Jeff Stewart, chief technical officer at Rockford, IL-based Trekk Cross-Media, which has been using QR codes in campaigns for years. Trekk adds QR codes "whenever possible" and was behind the ubiquitous QR-coded t-shirts worn by NewPage employees at the recent Dscoop 2011 conference. "By the end of the year, more than 50 percent of all cell phone sales will be smart phones. That's when QR codes will really take off."