Value-Add for Printers : Make Money with QR Codes

The benefit to printers and their clients? Whether it's a magazine ad or a point-of-sale engagement, QR codes provide an instant way for people to find out more information or take advantage of a special offer using the device that is most likely already in their hands. For event-based marketing (like trade shows), the goal is often to get people engaged with the booth holder and start a conversation.