Value-Add for Printers : Make Money with QR Codes

QR codes can be static or personalized. An increasing number of printers are using them as a way to send people to a personalized URL (PURL). Among them is Sir Speedy Printing & Marketing in Nashville, TN. "It is a great way to get that instant access on the go," says Kelli Zane, marketing services coordinator at the franchise location. "We have also made business card-sized magnets incorporating QR codes for some of our clients that take [people] to the company's Website. It is a great, inexpensive giveaway that a company can use to market to its prospects and current clients."