Value-Add for Printers : Make Money with QR Codes

Another benefit of QR codes is that, once scanned, they stay in the user's phone for as long as the user keeps them in the reader's history. Indianapolis-based VDP Web, for example, recently mailed a personalized invitation with a QR code as one of two response mechanisms to its self-promotion campaign: the QR code or hand-typing a URL. The QR code took viewers to their personalized URLs, where they could receive a special discount on one of VDP Web's PURL packages.