Non-print Diversification: Supplemental Insurance

Simons notes that much has changed since 1996, and the company now uses a value-added differentiation approach to niche specialization in five different markets: paper manufacturing, higher education, health care, insurance and packaging. For example, Simons calls his firm the "supply room" for paper manufacturers, and lead management is a key part of their duties. The fulfillment center is backed by a call center, both housed in a 30,000-square-foot facility.