Non-print Diversification: Supplemental Insurance

As with Bolger, Simons points out that the IT component is an ongoing learning process. "In our environment, data is king," he says. "We use event-driven e-mail to drive communication and calls to action. We use the data we capture in multi-faceted campaigns (utilizing print, video, e-mail, personalized URLs, calling, text) to attract new customers for our clients, new students for colleges and physicians for health care organizations, to name a few."