Non-print Diversification: Supplemental Insurance

Niche Specialization

Naturally, the best way to stay abreast of the needs of clients in different niches is by keeping an attentive ear. "By solving your existing customers' needs across multiple departments within the organization, you will be on your way to developing defensible niche specializations using a value-added differentiation strategy," Simons adds. "Capture data and capture results. Being able to show the return on investment is key to growing and retaining business in a competitive environment."