Non-print Diversification: Supplemental Insurance

"There are those who will refuse to use the system and that's perfectly fine," Perry remarks. "We'll do whatever's necessary to make our customers' lives easier. That's really what Web-to-print is designed for, and that's how we tout it to our customers. It's easier for them to manage their jobs, and it provides real-time status updates and online proofing. Turnaround times are quicker and the interactions between customer and printer are greatly reduced and streamlined." PI