Non-print Diversification: Supplemental Insurance

Firms that diversify into non-printing disciplines understand that opportunities abound for those companies that are quick to react to changes in the marketplace. Fifteen years may seem like an eternity, but considering the drastic changes in online commerce, it only seems like yesterday.

The door to diversification isn't closed shut, but for printers that have hemmed and hawed during the "wait and see" era of 2008-2012 without having made any significant investments in equipment or capabilities, there is a bit of ground to make up. Take notes from a sampling of companies that have plunged into new territory.