Non-print Diversification: Supplemental Insurance

In all, Bolger has implemented more than 300 active client sites, of which a couple of dozen are so highly customized that the printer works with these clients on a daily basis. Most are traditional online storefronts or plain fulfillment sites and don't require extensive customization.

"If the client wants to run a marketing campaign and wants certain items tracked, we might use a separate URL where certain things go to (the customer's) system, for the ability to bring it all into one reporting area," Gertz states. "We send out highly variable mailings: 60- to 70-page, complete variable, books. In the health care industry, a new member might get a welcome book, a letter about their doctor, upcoming appointments or any kind of health service that might be pertinent to them. This is all being extracted out of 12 or more data streams in order to compile the printed piece."