Printers' Self-Promotion Contest -- Getting the Word Out

Beth Letchford, marketing assistant for L.P. Thebault, reports that 6,000 books were produced, using both six- and eight-color Heidelberg sheetfed presses. It was printed on 100-lb. Potlatch McCoy Gloss stock.

"This promotional piece was produced to showcase how our $28 million reinvestment in equipment and technology expanded our product offerings," Letchford explains. "In effect, (it allowed) us to extend these exciting capabilities to our clients."