Printers' Self-Promotion Contest -- Getting the Word Out

One Smart Project

Berman Printing,

Cincinnati

Simply said, Berman Printing knows a little something about self-promotion. For the third straight year, the company has been honored by PI for its innovative marketing ideas—this year for its Brain Box Packaging Promotion.

"The Brain Box Packaging Promotion was created to bring in business for our new high-speed Jagenberg folder/gluer," recounts Debbie Johnson, marketing manager. "The objective was to demonstrate the versatility of our high-end packaging and illustrate some of the packaging we've done for heavy-hitters."