Printers' Self-Promotion Contest -- Getting the Word Out

Some promotional marketing tools are fun, light hearted or just downright silly. But the annual desk calendar Crestec's sales staff gave away for 2001 had a special theme—honoring Louis A. Gualeni, the company's late vice president of manufacturing.

"It is dedicated to the memory of our past vice president," notes Ed Wise, vice president of operations. "We felt it would be fitting, as Lou was always customer focused. This was our way of sharing Lou and his memory with Crestec's customers."