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Chris Bauer
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So why don't you do more self-promotion?
What industry has better resources than commercial printing to actively and successfully market its services? You have all the tools and creative services right at your fingertips—or at least under the same roof. But, for some reason, commercial printers historically are sheepish when it comes to marketing their services. The Printing Impressions annual Printers' Self-promotion Contest, now in its 15th year, recognizes the marketing efforts of commercial printers.
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