Printers' Self-Promotion Contest -- Getting the Word Out

Tropical in Maryland

Victor Graphics,

Baltimore

Back at its startup in 1983, Victor Graphics selected the pineapple as its company logo. Since then, recalls Thomas H. Hicks, company president, all of Victor's promotional activity has become centered on and identified with this symbol of hospitality. Now, direct mail pieces, essentially gifts, are sent to prospects and customers—all with the pineapple theme.