Printers' Self-Promotion Contest -- Getting the Word Out

Beyond the give-aways, Victor Graphics publishes a newsletter, The Pineapple Review, which highlights employee news, equipment announcements and other information pertaining to the company.

But one of the most popular tie-ins was the creation of Captain Pine-apple, a superhero who appears at trade shows, hosts company functions and sends 8x10˝ photos to customers, vendors, prospects and competitors. He stands beside Victor Graphics' 22-foot rooftop pineapple, a well-known landmark for travelers along Interstate 95.