Printers' Self-Promotion Contest -- Getting the Word Out

Golden Big Apple

Seybert Nicholas Printing Group,

New York City

To grab the attention of picky New York City print buyers, marketing materials must showcase a printer's best work. Seybert Nicholas put its best foot forward with the production of its latest brochure.

The classic look of the cover was printed as two hits of metallic gold, with four-color and off-line black over the printed type and with spot gloss varnish. It was also diecut, scored and multi-level embossed with one glue pocket, including half moon business card slits.